Hollow Pine is a one year old kombucha brewery in Boulder, Colorado. They’ve built strong traction locally and are ready to scale nationally. They needed a rebrand that didn’t just look polished, it needed to strategically position them against local competitors and industry giants. 

We began with market and trend research to validate their growth potential, then dove into competitor audits and hundreds of real consumer reviews to uncover what kombucha buyers praise, complain about, and expect. Our final investigation into customer data and RFM segmentation revealed their most valuable audience and guided a design system tailored to attract more customers just like them. These insights directly shaped the brand design and packaging decisions. From emphasizing health benefits and sustainability, to adding a sour to sweet flavor profile scale. 

With creativity leading and research steering the decision making process, now their customers can connect with Hollow Pine whether they're in a NY bodega or trailhead in the Rocky Mountains.